It’s easy to forget that there was a time when all clothing was made individually, for the specific customer, based on their measurements and stance. This was also a time when people had three or four outfits, if they were lucky, so it made sense that clothes had to be high quality and durable. This was of course before the industrial revolution changed everything, and clothing became easily accessible and standardized.
But before fast fashion, haute couture was born. Haute couture the French name for high fashion and has grown from a historic necessity to the go-to name for style, high-quality with an eye for details.
Today, haute couture is a phrase protected by law. It is regulated by the Chambre de commerce et d’industrie de Paris or “the regulating commission that determines which fashion houses are eligible to be true haute couture houses” based in Paris, France. It is a serious business, and it’s members must follow a specific set of rules to advertise and call itself haute couture.
Delve into the history today, and remember that with all great things, fashion is part of who we are.